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Seed for Success | Empowering Women Entreprenuers

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Head2Toe's Blog

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finding what matters

Karla Duncan Birmingham, AL, Owner/President of Head2Toe

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I’m so thrilled to receive this "Seeds for Success" grant. I am grateful for the funds, which I’ll use to develop my first products. I’m grateful for the web site design and development help from Yahoo! This will allow me to promote, sell, and communicate with consumers around the world. What I am most grateful for, though, is the opportunity to receive mentoring from top business advisors. The business knowledge they’ll share will be immeasurable. I don't know of any entrepreneur who has ever started a company with all of these resources. I feel so blessed.

First days of Head2Toe Publications

April 30th, 2008

These past few days since becoming a finalist have been surreal. I am so excited to be a part of such a great program! When the announcement of the finalists came out, I sent it to my friends and family. Everyone has been amazingly excited and supportive!

My company is in the process of creating games, cards, books, stickers, and toys for children with disabilities. My co-founder Amy and I hope to make our products useful for parents, therapists (physical, speech, and/or occupational), and educators alike. I am working full time as a sales representative while I develop my company on the side. I hope someday to be able to run my company full-time, but right now I need to do both. This is tough! Time management is taking on new meaning. And to make matters more challenging, my co-founder lives in New Hampshire , whereas I live in Alabama . She and I are learning how important it is to be clear about timelines and expectations. Thank goodness for computers and cell phones! Amy also works full time and has a 4 year old daughter, so she, too, struggles to make time for everything. Not only are we friends, but we strive to bring honesty and grace into our relationship. I think that’s what makes us a great team!

I have already started working with my web design team, EY Studios [www.eystudios.com] in Starkville, MS, and I can already tell it is a great fit! Since I am a brand new company (I just incorporated this week!), I need a logo, which Eric is designing for me. A few months ago, I had hired some other companies to design my logo, but nothing POPPED! I can’t wait to see what Eric creates. I know it will be great. I do have a website domain reserved – www.head2toepub.com – but we’re still too new in this process to have launched the web site yet. Make sure you bookmark it and keep checking back, though, because we will be adding to it over the coming weeks. You will want to see how Eric and his team illustrate the site. It is going to be amazing!

I have my first press interview for the grant program tomorrow afternoon with my local paper, Birmingham News. I am looking forward to talking about our company, our products, and the grant program. I’m not sure when it will be in the paper, but hopefully it will appear in the Lifestyle section sometime soon.

Next time I will tell you more about how we develop our products and where we get our ideas.

Until next time!

-Karla

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